Iconic Wildlife
WWF / General Mills / Kellogg’s
Packaging Campaign
To demonstrate the effects of the growing fur trade industry and bring awareness to animal endangerment the World Wildlife Fund (WWF) will partner with cereal brands like General Mills and Kellogg’s to remove iconic animal based characters such as: Tony the Tiger, Tucan Sam, and the Trix Rabbit from their respected cereal boxes.
By taking such iconic characters as Tony the Tiger and Tucan Sam, the Iconic Wildlife Campaign helps spark a very important discussion, between children and their parents, about the effects of animal endangerment.