Cleaning Droids
iRobot Roomba / Star Wars
Rebranding / Product Design Campaign
Cleaning is a task that no one really enjoys spending time or money on. To help accomplish this dreadful chore, as well as add a new spin, on cleaning, iRobot will partner with Star Wars to redesign their innovative Roomba product line to look like some of the most iconic Star Wars droid companions. iRobot will prove to audiences everywhere that their Roomba products are more than just another piece of cleaning equipment but are instead the droid companion people have been looking for.
All robots will also be fitted to play uniquely different and iconic droid sounds best captured within the Star Wars franchise.
Finally Roombas will be seen as “The Droids Your Looking For.”