ADBL
AUDIBLE
Print / Digital Campaign
People are always trying to make the most of time. Audible, in return, has become the desired alternative to mindless scrolling. By using condensed plotline summaries from some of the most notable stories ever written, as well as shortening the read time of posters by removing the vowels from words. ADBL strives at keeping people away from their phones and focused on more entertaining matters; more specifically, figuring out book titles to various novels featured within Audible.
Spanning across multiple mediums the campaign will be present within your standard print locations such as bus shelters and train stations but also live within social media posts.