Greeting Reality
Amnesty International / Hallmark
Print / Experiential
To bring awareness to the issue of Child Labor / Child Slavery, Amnesty International will partner with Hallmark to create birthday card inserts that contain facts about select ages within the child labor industry. These inserts would be made to specifically reflect the age of the designated birthday card and ultimately allow consumers to reflect on the privileges their own children may have as compared to other around the world.
Considering people always have a tendency to read birthday cards or special event cards prior to purchasing, this campaign will offer a new means to bring awareness to a very inhumane issue.