Spotify Live
Spotify
App Design Feature / Multimedia Campaign
There’s Instagram Live, Facebook Live, and Youtube Live, so why is there no way for people to go live with their music, especially on a platform like Spotify? Spotify Live let’s people go ON AIR with what they are listening to, as they are listening, so that anyone and everyone from celebrities to up and coming influencers, and even your mom or dad, can tune in and listen within a real time setting. Think of it as a personalized radio station where you can customize a live playlist and theme.
With Spotify Live everything will be customizable, from the station icon, to the music selection, etc. Top radio stations who acquire large audiences over a given period of time will be advertised by Spotify within a print/digital poster campaign. For those of you who can’t live without music, the feature will even be integrated with a add on for your standard car radio to allow listeners to pick up Spotify only radio frequencies.