D-CON Guaranteed to Kill
D-CON / ASPCA-or local shelters
Rebranding / Multi-media Campaign
For over 71 years D-CON has guaranteed that its bait oriented, traps will eliminate your rodent problems or your money back. To help the company reach a wider audience and finally debunk the skepticism of not actual seeing dead rodents with slow working bait oriented traps D-CON will offer a new guarantee. The company will now guarantee its consumers a kill or pay for and deliver the one thing that can kill rodents better than anything else, a cat.
Partnering with local shelters and the ASPCA, this new guarantee will have the brand’s product packaging become home to the faces of different cats, and their rat killing bios, that can be adopted in the even that the rat traps fail.