YETI Misadventures
YETI Cooler
Print Campaign
Popular mainly amongst the outdoorsmen and women demographic YETI has become known as the juggernaut of all coolers; essentially mastering everything from durability to temperature control. Whether it’s a simple hike or a three day rafting trip, YETI coolers can handle any task that one might undergo in the great wilderness. Misadventures by YETI is a print campaign that acts as a testament to the cooler’s reliability to keep your warm items warm and your cold items cold after a long day, regardless of your success or failure in the outdoors.
To help demonstrate the precise duration and nature of the cooler’s temperature control abilities, all posters within this campaign will play into expressing a large segment of time passing.